The world is becoming more colorful. “Pictures speak louder than words” has long been a credo of communications professionals. But there’s more: moving images, animations, videos, interactive formats… The list can be extended endlessly. If you want to design your communication in the digital environment with all available possibilities, you have to deal with the question of how all these digital assets can be managed efficiently. The availability of various file formats and the protection of licensing rights are essential in order to prepare and provide assets precisely for the various communication channels. DAM systems are essential for this.