Customer Relationship Management – CRM
The customer is at the center of sales, marketing, and service processes, in real life as well as in the digital world. Customer 360 is the keyword. In order to work in a customer-centric manner and develop sustainable relationships with customers, all relevant customer information must be available quickly and transparently. The organization of customer information is a basic precondition for a successful implementation of digital concepts such as eCommerce and eService business models, community building, or marketing automation processes.