Marketing no longer needs print in the digital age – this is a misbelief. Printed matter still makes a significant contribution to customer communication and product marketing. However, the question is, can digitization contribute to the more efficient creation of print products? Is there a way to simplify or even automate the time- and capacity-consuming manual creation of publications such as catalogs or data sheets? The answer is a clear yes.
Via Databased Publishing, up-to-date product information organized in a PIM can be used directly for print publications. The process is automated via standardized templates, saving time and effort as manual design is largely eliminated and corrections are avoided. A faster time to market and better content quality speak for themselves.