In the context of digitization, service processes are also coming more into focus. Since both the buying behavior and the expectations of customers are changing, companies must ensure that they win and maintain the loyalty of their customers through successful service experiences. Service processes are thus becoming an important component of the customer journey.
Competence, speed, and transparency are decisive for professional customer service management. This requires interlocking, optimized service processes that are also seamlessly integrated into the entire customer journey in terms of the applications used.