Product Information Management – PIM 

One characteristic of digitization is the constant expansion of options. For the distribution of products, for example, this means a constant increase in potential sales channels. Products are increasingly being offered, both by manufacturers and by retailers, via various digital channels (multichannel commerce). This includes, for example, a company’s own eShop, but also the selling of products via online retailers, online marketplaces or shopping portals. If a company wants to take advantage of these digital sales opportunities, product information management with the use of a PIM system is a crucial component of success. Why? Because all these channels require specific product information. Product information management (PIM) means organizing product information in a “single source of truth” in such a way that it can be made available from the PIM to all relevant channels and applications consistently, efficiently, and in line with requirements. In short, product information management (PIM) is one of the foundations for the successful digital transformation of business and sales models. 

Product Information Management

– PIM

One characteristic of digitization is the constant expansion of options. For the distribution of products, for example, this means a constant increase in potential sales channels. Products are increasingly being offered, both by manufacturers and by retailers, via various digital channels (multichannel commerce). This includes, for example, a company’s own eShop, but also the selling of products via online retailers, online marketplaces or shopping portals. If a company wants to take advantage of these digital sales opportunities, product information management with the use of a PIM system is a crucial component of success. Why? Because all these channels require specific product information. Product information management (PIM) means organizing product information in a “single source of truth” in such a way that it can be made available from the PIM to all relevant channels and applications consistently, efficiently, and in line with requirements. In short, product information management (PIM) is one of the foundations for the successful digital transformation of business and sales models. 

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Our technologies in the field of PIM